M&M: How to create a product spokesperson that you want to murder

You know that animated red (and yellow) M&M character? Goes on ads, does things, says things. But does it get in your mind that he (along with his yellow fellow) is basically imploring you, their consumers, to murder them?

Creepy thought, isn’t it?

Some advertising agencies get it right, as in the case of M&M. So much so that its agency head declared:

I’ve always said you want to push storytelling to a place people didn’t expect it would go. And that requires taking some chance. One misstep is not going to hurt your brand.

Don’t we all wish for the panacea whereby taking that one chance won’t ruin your client’s account?

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